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Mixed Methods Research : Research Methods
In this book, Mertens provides a brief history of the emergence of mixed methods research and numerous examples to illustrate its application in different disciplines and geographic areas.Mixed methods approaches offer researchers an exciting opportunity to explore new combinations of methods in diverse contexts: the design possibilities are endless and can be incorporated in many different approaches.The book presents case studies to illustrate different philosophical lenses for mixed methods design, including post-positivism, constructivism, pragmatism, transformative, Indigenous, and dialectical pluralism.The book features interviews with researchers about their experiences and practices.They discuss a variety of topics including innovative research design, use of technology and big data, preparation of mixed methods researchers, and how this research can contribute to a more just and equitable future.
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Doing Media Research
What is media research and how is it done? This book offers detailed introductions and practical guidance for all aspects of media research, from developing a research question and choosing sources to interpreting media texts, applying qualitative and quantitative methods, conducting interviews, and much more. You will encounter:A 'Fundamentals' section covering eight big topics like 'what is method?'A global perspective reflected in case studies of media research in Asia, Africa and South AmericaPractical examples on topics from crafting a thesis statement to conducting an analysis and presenting the outcomesIntegrated discussion of contemporary issues like the ethics of social media researchThis essential companion will empower any media student to tackle their research with confidence and skill.
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Mixed Methods Perspectives on Communication and Social Media Research
Mixed Methods Perspectives on Communication and Social Media Research addresses the need for a discipline-cum-methodology-tailored book that navigates the current research spectrum of communication and social media ("CommSocMed").It examines contemporary and relevant issues that intertwine the expansive spheres of CommSocMed. Authored by professionals with extensive academic and in-depth research and industry experience, the book highlights research-based themes that mirror qualitative and quantitative methodologies vis-à-vis socio-cultural, political, educational, and organisational issues and challenges.The first two sections present the mutually interwoven disciplines of CommSocMed where research works cover a comprehensive range of designs such as narrative analysis, case study, recombinant memetics, discourse analysis, visual semiotics, ethnography, content analysis, feminist theory, descriptive-survey, descriptive-correlational, model-building/testing, experimental, and mixed methods.The third section is a concluding segment which synthesises all the scholarly contributions in this volume. This book will serve as an authoritative reference for mixed methods research in CommSocMed and will be highly relevant reading for academics, researchers, postgraduate students and undergraduates in communication (for example, instructional communication, marketing communication, organisational communication, political communication, strategic communication), social media, and social sciences.
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Exploring Operations Research with R
Exploring Operations Research with R shows how the R programming language can be a valuable tool – and way of thinking – which can be successfully applied to the field of operations research (OR).This approach is centred on the idea of the future OR professional as someone who can combine knowledge of key OR techniques (e.g., simulation, linear programming, data science, and network science) with an understanding of R, including tools for data representation, manipulation, and analysis.The core aim of the book is to provide a self-contained introduction to R (both Base R and the tidyverse) and show how this knowledge can be applied to a range of OR challenges in the domains of public health, infectious disease, and energy generation, and thus provide a platform to develop actionable insights to support decision making. FeaturesCan serve as a primary textbook for a comprehensive course in R, with applications in ORSuitable for post-graduate students in OR and data science, with a focus on the computational perspective of OR The text will also be of interest to professional OR practitioners as part of their continuing professional developmentLinked to a Github repository including code, solutions, data sets, and other ancillary material
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Research Design in Social Research
`With this book David de Vaus has written one of the best general research methods textbooks around.The use of different types of research design as the point of departure is a different and very helpful approach to take, especially since many textbooks confuse issues of method and design.The author outlines with great clarity a wide variety of issues, including testing theories, causation, data analysis, and the main considerations involved in using the different research designs covered.Both students and their instructors will find this an extremely valuable, well-written book' - Professor Alan Bryman, University of Loughborough`A wonderful opportunity for research design students and practitioners to think more about the planning and process of research design' - Forum for Qualitative Social ResearchThis book is intended to show social science students the importance of attending to design issues when undertaking social research. One of the main problems in doing practical research is that design and structure are inappropriate for the uses of research.They often do not support the conclusions that are drawn from it.Several research methods books focus on data collection strategy and statistical analysis. While these issues are pertinent, this book argues that the core of research methods is the structure and design of the research. The book:- provides students with a clear understanding of the importance of research design and its place in the research process. - describes the main types of research designs in social research. - explains the logic and purposes of design to enable students to evaluate particular research strategies- equips students with the design skills to operate in real world research situationsThe book is divided into five parts. Part One explores issues about types of research, research concepts, research questions, causality and basic issues in the design process. The remaining four parts focus on different types of research design. Experimental, longitudinal, cross-sectional and case-study methods are clearly and systematically examined, and their strengths and weaknesses are described. The result is a one-stop critical guide to design in social research that students and researchers will find invaluable.
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Statistical Techniques in Clinical Research
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Research Methodology and Quantitative Techniques : A Guide for Interdisciplinary Research
Research Methodology and Quantitative Techniques is a guide tailored for students and research scholars navigating the intricate landscape of research degrees across various disciplines. From clearing coursework to formulating research synopses, selecting methodologies, conducting analysis, and penning impactful theses, this book is a roadmap for every stage of the research journey.It empowers scholars to undertake original, quality research that not only fulfills academic requirements but also contributes to the burgeoning pool of knowledge in diverse fields.Uniquely structured to address the specific needs of researchers, this guide goes beyond traditional boundaries, delving into areas like IPRs and research ethics often overlooked in discipline-oriented texts.By offering comprehensive support, from topic selection to publication, it aims to be the go-to resource for researchers seeking a seamless path from inception to dissemination. This book, Research Methodology and Quantitative Techniques, addresses every facet of research with clarity and insight and serves as both a companion and a vital tool for scholars poised to make a meaningful research impact in their fields.
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Marketing Research: Tools and Techniques
Building on the success of the previous editions, the third edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research.Based on the concept of the Marketing Research Mix, the text is organized around the core themes of research preparation, data collection, analysis and communication of findings, and how skills and techniques are used in different research contexts.The author adopts a sound balance between theory and practice and demonstrates how marketing concepts can be carried out in reality, and which methods are most appropriate for particular types of research.The new edition has been fully revised to reflect the wealth of digital developments and contains new case studies on renowned commercial brands such as BMW, Google, McDonalds, Whiskas, Tesco, The National Student Survey (NSS), Eurobarometer and BMI Healthcare.Supported by a full range of pedagogical features, the author enables students to understand the issues involved in carrying out research and the potential pitfalls to be aware of, thereby ensuring a clear understanding of the overall subject.The book is accompanied by a comprehensive Online Resource Centre which offers the following resources for students and lecturers:For students: Multiple choice questionsQuestionnaire wizardOnline version of Market Researcher's ToolboxLink to clips of author summarising contents of each chapter on YouTubeWeb linksFor registered adopters of the text:PowerPoint presentationIllustrations from the book
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