Buy artworkshop.net ?
Products related to Understanding:
-
Understanding Media
When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent planet.No-one, that is, except for a handful of science fiction writers and Marshall McLuhan.Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet.Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society.He believed that the message of electronic media foretold the end of humanity as it was known.In 1964, this looked like the paranoid babblings of a madman.In our twenty-first century digital world, the madman looks quite sane.Understanding Media: the most important book ever written on communication.Ignore its message at your peril.
Price: 16.99 £ | Shipping*: 3.99 £ -
Understanding the Media
This is a lucid and lively introduction to key concepts and developments in media and media studies.The new edition, with updated case studies and a good range of online reading, is a valuable resource for both students and lecturers. - Chindu Sreedharan, Bournemouth University "Has expanded the possibilities of what a textbook can be.Incisive questions framed through accessible and detailed examples provide a platform for a wealth of different activities that engage readers in the critical study of media." - Dr Daniel Ashton, Bath Spa University "Accessibly written and very well-structured, the book will be one of those you go back to time and time again throughout your studies.In addition it also offers that much-needed, little-found extra in a textbook: critical engagement with media and society.A joy for those of us teaching the subject. - Joke Hermes, University of Amsterdam How much of our media experience is shaped by the profit motive of media conglomerates?How much freedom and power do we have as members of an increasingly fragmented media audience?How do the media influence what we understand about friendship, globalization and even our own selves? This book teaches students how to ask critical questions of the media, and gives them the analytical tools to answer those questions.By gaining a rich understanding of how the media play a role in society, both in giving pleasures and creating power relationships, students are encouraged to become critical thinkers.Understanding the Media: Teaches the theoretical foundations and key concepts students need to get started on their own media studies Brings concepts to life with examples and case studies on everything from Harry Potter and Big Brother to the Occupy movement Shows the ‘how to’ with guided exercises and improves essay writing with a guide to the research literature Helps students take learning further with guided free online readings This is an essential guide to the how and why of understanding the media, perfect for students in media studies, sociology, cultural studies and communication studies. Companion Website now available! Visit www.sagepub.co.uk/devereux3e for a range of student and lecturer resources.
Price: 28.99 £ | Shipping*: 0.00 £ -
Understanding Global Media
This key textbook provides a comprehensive and up-to-date account of developments in international communication worldwide.Taking a comparative approach to the major theories of global media, Terry Flew looks at the rise of global media production networks and the emergence of 'media cities', multiculturalism, and the question of a global media culture.This engaging book raises the question of whether we are now in a 'post-global' age, and discusses whether there is a stable global communications order, or instead a stage of increased competition among digital and traditional media, and between the US and emergent powers such as China. Drawing on a wide range of perspectives, and written by a renowned author, this is an essential introduction for undergraduate and postgraduate students of media studies, communication studies and cultural studies, and anyone interested in the study of media and globalization.
Price: 90.00 £ | Shipping*: 0.00 £ -
Understanding Media Industries
Understanding Media Industries is the only book that examines the interaction between commercial industry realities and media using a critical media studies approach in a concise, topic driven format that is accessible and engaging for undergraduate students.Designed for Media Industry, Media & Society, and Introduction to Media Studies courses, Understanding Media Industries also works well for courses on media criticism, media literacy, or introductory mass communication.
Price: 96.99 £ | Shipping*: 0.00 £
Similar search terms for Understanding:
-
Understanding Media Economics
"Expertly synthesizes economic theory and contemporary cases to both explain the structure of the contemporary media industry and shed insight on the significant challenges and controversies confronting the sector."- Lucy Küng, Oxford University and Jonkoping University"A wide-ranging, accessible introduction to media economics and their application to a broad range of media topics from advertising and business models to copyright, audience demand and public policy."- Chris Bilton, University of Warwick"An excellent textbook on media economics, which takes into account the full complexity of the subject matter in the context of structural, technological and creative transformations that characterise digital media."- Milan Todorovic, London Metropolitan UniversityWith the rapidly evolving digital media landscape, this second and completely revised edition of Understanding Media Economics moves beyond a sector-specific approach to media analysis, and instead focuses on the issues and imperatives that are now central to how economic forces impact on the media industries. Exploring themes such as innovation, digital multi-platform developments, the emerging importance of networks, branding and segmentation of market demand, strategies of risk-spreading, maximizing value within content, intermediation and rights management, corporate expansion and advertising, this book addresses and explains the key pressing questions and issues that are transforming contemporary media industries and markets. Gillian Doyle makes the economics of the media fascinating, compelling and easy to understand.This is essential reading for students of media economics, media management, media policy and courses across the cultural and creative industries.
Price: 39.99 £ | Shipping*: 0.00 £ -
Understanding Media Semiotics
Media semiotics is a valuable method of focusing on the hidden meanings within media texts.This new edition brings Understanding Media Semiotics fully up to date and is written for students of the media, of linguistics and those interested in studying the ever-changing media in more detail.Offering an in-depth guide to help students investigate and understand the media using semiotic theory, this book assumes little previous knowledge of semiotics or linguistics, avoiding jargon and explaining the issues step by step.With in-depth case studies, practical accounts and directed further reading, Understanding Media Semiotics provides students with all the tools they need to understand semiotic analysis in the context of the media.Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet and apps.
Price: 32.99 £ | Shipping*: 0.00 £ -
Understanding Social Media
Exploring questions of both exploitation and empowerment, Understanding Social Media provides a critical conceptual toolbox for navigating the evolution and practices of social media. Taking an interdisciplinary and intercultural approach, it explores the key themes and concepts, going beyond specific platforms to show you how to place social media more critically within the changing media landscape. Updated throughout, the Second Edition of this bestselling text includes new and expanded discussions of:Qualitative and quantitative approaches to researching social mediaDatafication and algorithmic culturesSurveillance, privacy and intimacyThe rise of apps and platforms, and how they shape our experiencesSharing economies and social media publicsThe increasing importance of visual economiesAR, VR and social media playDeath and digital legacyTying theory to the real world with a range of contemporary case studies throughout, it is essential reading for students and researchers of social media, digital media, digital culture, and the creative and cultural industries.
Price: 104.00 £ | Shipping*: 0.00 £ -
Understanding Media Ethics
Our new media landscape of social networking, blogging, and interactivity has forever changed how media content is produced and distributed.Choices about how to gather, evaluate and publish information are ever more complex.This blurring of boundaries between general public values and the values of media professionals has made media ethics an essential issue for media professionals, but also demonstrates how it must be intrinsically part of the wider public conversation.This book teaches students to navigate ethical questions in a digital society and apply ethical concepts and guidelines to their own practice. Using case studies, judgement call boxes and further reading, Understanding Media Ethics clarifies the moral concepts in media contexts, and enables students to apply them to practical decision making through real-life worked examples. Covering key topics such as media freedoms, censorship, privacy, standards, taste, regulation, codes of practice and the ethics of representation, this is an essential guide for students in journalism, media, communication and public relations.
Price: 38.99 £ | Shipping*: 0.00 £
* All prices are inclusive of VAT and, if applicable, plus shipping costs. The offer information is based on the details provided by the respective shop and is updated through automated processes. Real-time updates do not occur, so deviations can occur in individual cases.