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Media and Communication
Media and Communication traces the historical development of media and communication studies in the 20th century. Paddy Scannell explores how the field formed and developed in both North America and in Europe, expertly introducing and explaining a host of essential media thinkers, ideas and concepts along the way. Including a new chapter on media events, this second edition of a classic text provides a comprehensive yet personal – and always accessible – analysis of media and communication theory and history.It is an invaluable resource for students across media and communication studies, cultural studies, and sociology.
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Mixed Methods Perspectives on Communication and Social Media Research
Mixed Methods Perspectives on Communication and Social Media Research addresses the need for a discipline-cum-methodology-tailored book that navigates the current research spectrum of communication and social media ("CommSocMed").It examines contemporary and relevant issues that intertwine the expansive spheres of CommSocMed. Authored by professionals with extensive academic and in-depth research and industry experience, the book highlights research-based themes that mirror qualitative and quantitative methodologies vis-à-vis socio-cultural, political, educational, and organisational issues and challenges.The first two sections present the mutually interwoven disciplines of CommSocMed where research works cover a comprehensive range of designs such as narrative analysis, case study, recombinant memetics, discourse analysis, visual semiotics, ethnography, content analysis, feminist theory, descriptive-survey, descriptive-correlational, model-building/testing, experimental, and mixed methods.The third section is a concluding segment which synthesises all the scholarly contributions in this volume. This book will serve as an authoritative reference for mixed methods research in CommSocMed and will be highly relevant reading for academics, researchers, postgraduate students and undergraduates in communication (for example, instructional communication, marketing communication, organisational communication, political communication, strategic communication), social media, and social sciences.
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Exploring Public Relations and Management Communication
Develop a clear understanding of the concepts and best practices in public relations Exploring Public Relations and Management Communication, 5th Edition, by Tench and Waddington is the definitive text on public relations.Blending theory with real-life applications. this book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic subject understanding.It also engages you with the thought processes behind some of the latest PR campaigns.This fundamental yet very practical text recognises the strategic importance of public relations to organisations, growing conversation about professionalism in practice and professional ethics.A comprehensive coverage of the COVID-19 pandemic helps you understand the implications of this global crisis on public relations and strategic communication. "A great overall introduction to the key theoretical models, history and different practice areas around PR and related marketing disciplines.I recommend it as the one essential buy book for all our undergraduates." Carmel O'Toole, Senior Lecturer and Public Relations courses leader, Sheffield Hallam University "The book encourages critical reflection in the reader posing interesting questions to analyse.It works equally well for students who are new to the discipline and more experienced professionals.In short, it is the perfect accompaniment to a contemporary course in public relations." Izzy Crawford, Academic Strategic Lead, Robert Gordon University Pearson, the world's learning company.
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Exploring Professional Communication : Language in Action
Routledge Introductions to Applied Linguistics is a series of introductory level textbooks covering the core topics in applied linguistics, primarily designed for those beginning postgraduate studies, or taking an introductory MA course, as well as for advanced undergraduates.Titles in the series are also ideal for language professionals returning to academic study.The books take an innovative ‘practice-to-theory’ approach, with a ‘back-to-front’ structure.This leads the reader from real-world problems and issues, through a discussion of intervention and how to engage with these concerns, before finally relating these practical issues to theoretical foundations.Additional features include tasks with commentaries, a glossary of key terms and an annotated further reading section.Exploring Professional Communication provides an accessible overview of the vast field of communication in professional contexts from an applied linguistics perspective.It explores the nature of professional communication by discussing various fundamental topics relevant for an understanding of this area.The book is divided into eight chapters, each dealing with a specific area of professional communication, such as genres of professional communication, identities in the workplace and key issues of gender, leadership and culture.Although the book’s main approach to professional communication is an applied linguistics one, it also draws on insights from a range of other disciplines.This second edition has been substantially revised and updated and includes coverage of the most recent developments in the area.New topics include:Remote and virtual communication, as well as technology-assisted communicationThe impact of the pandemic on professional communicationGender in professional communication post-#metooIntersectional issuesA new chapter on researching professional communicationThroughout, Stephanie Schnurr takes an interactive approach that is reflected in the numerous examples of authentic discourse data, from a variety of written, spoken and multimodal contexts.Exploring Professional Communication is critical reading for postgraduate and upper undergraduate students of applied linguistics and communication studies.
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Exploring Intercultural Communication : Language in Action
Exploring Intercultural Communication investigates the role of language in intercultural communication, paying particular attention to the interplay between cultural diversity and language practice.This second edition increases and updates the coverage on emerging key topics, including symbolic power, communicative turbulence, conversational inequality, stereotypes, racism, Nationality and Ethnicity talk and the impact and role of technology in intercultural communication.Including global examples from a range of genres, this book is an indispensable resource for students taking language and intercultural communication modules within applied linguistics, TESOL, education or communication studies courses.
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Social Media and Political Communication
This book offers a wide-scale, interdisciplinary analysis and guide to social media and political communication, examining the political use of social media platforms such as Twitter, Facebook, Instagram and TikTok.From disinformation to artificial intelligence, Jeremy Lipschultz explores how social media tools are being deployed by "good" and "bad" political actors.The use of "fake news" or disinformation is clearly contextualized for readers within a wider understanding of the historic uses of propaganda, persuasion and political advertising.Lipschultz also examines how social media is used by activists and social movements to increase civic engagement and amplify social issues.The book surveys traditional media communication theories and methods, exploring newsgatekeeping, propaganda, persuasion and personal influence, and diffusion of new technologies and ideas, teaching vital critical thinking methods for consuming, engaging with, and understanding political social media content from a media literacy perspective.It also includes social network analyses which offer visual representations of social media crowds that influence social movements and political change. Essential reading for students of Media and Cultural Studies, Communication, Journalism, Political Science, and Information Technology, as well as anyone wishing to understand the current intersection of social media and politics.
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Social Media and Crisis Communication
The second edition of this vital text integrates theory, research, and application to orient readers to the latest thinking about the role of social media in crisis communication.Specific crisis arenas such as health, corporate, nonprofit, religious, political, and disaster are examined in depth, along with social media platforms and newer technology.Social Media and Crisis Communication, Second Edition provides a fresh look at the role of visual communication in social media and a more global review of social media and crisis communication literature.With an enhanced focus on the ethics section, a short communication overview piece, and case studies for each area of application, it is practical for use in a variety of learning settings.A must-read for scholars, advanced students, and practitioners who wish to stay on the leading edge of research, this book will appeal to those in public relations, strategic communications, corporate communications, government and NGO communications, and emergency and disaster response.
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Media and Communication Research Methods
This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication.Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches.Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication. This is an indispensable text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.
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