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Managing Customer Relationships Using Customer Care Techniques : Strategy Development of an International Enterprise
In today’s global business environment, Customer Relationship Management (CRM) has become key to the success of many international enterprises.Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise offers a comprehensive analysis of this crucial business aspect, focusing on how companies can effectively manage their customer relationships in the context of global expansion.This book stands out with its unique approach to CRM, blending theory with practice and providing readers with a deep understanding of how CRM influences the strategies of international enterprises. The book is divided into four main parts, each focusing on a different aspect of customer relationship management.The first part focuses on creating strategies in the context of customer relationships in international enterprises, the second part discusses the essence of the CRM concept in companies, the third part delves into the strategy of a global enterprise from the customer relationship perspective, and the fourth part centers on the evaluation and optimization of customer care strategy in modern business. Key Features:• In-depth analysis of the CRM concept in the context of international business. • Discussion on the evolution of the CRM idea over the years. • Introduction to integrated customer relationship management systems in global enterprises. • Analysis of the impact of social media on CRM. • Practical insights on measuring the effectiveness of customer care activities. Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise is a must-read for managers, business consultants, business students, and anyone wanting to understand how to effectively manage customer relationships in an international business environment.
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Stitch, Fibre, Metal & Mixed Media : Inspiration, Projects & Techniques for Textile Artists
Alysn Midgelow-Marsden shows how to use both textile-based and mixed media techniques to create beautiful artworks using metal in the form of shim, foil and woven fabric alongside many other materials.She shares her expertise in an inspiring variety of techniques from free machine stitching to gilding, embossing, needle felting, beading, printing, appliqué, making stitched foil fabric and using dry decal transfer images. There are seven beautiful projects to inspire and instruct textile artists everywhere, including a lampshade, bauble pods, decorative panels and a tablet cover.Artists can take inspiration from the individual surfaces that make up the pieces, the completed projects, and from the developments from each project, which have full, instructive captions.This is an invaluable resource for textile artists looking for new and beautiful ideas. This book was previously published as part of the Textile Artist series.
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Paint Mojo - A Mixed-Media Workshop : Creative Layering Techniques for Personal Expression
Claim the beauty of your unique, authentic expression. Break free of your comfort zone, sharpen your senses to perceive the world around you and find happiness in play.On this painterly journey, Tracy Verdugo leads you from self-doubt to self-appreciation by helping you find your voice through a myriad of vibrantly-hued mark making, painting and self-reflection techniques.There are no mistakes here, only opportunities to learn and grow. Learn the language of your own sacred marks by painting with personal symbology. Discover the inspiration that exists around you, in your home, your community, the present moment. 19 step-by-step exercises use popular mixed media materials such as pastels, acrylic paints, inks and more!See how to use art making to plant creative seeds and cultivate your wildest dreams. Turn on your Paint Mojo and make an awesome, shiny, perfectly imperfect mark of you.
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Drawing On Grief: Exploring loss through creativity
Drawing On Grief: Exploring loss through creativity
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Abstract Painting : 20 Projects & Creative Techniques in Acrylic & Mixed Media
Petra Thölken’s practical and inspiring book examines what it means to make an abstract work of art.She encourages the reader to consider the subjects of composition, planes, and subject and expression, while also examining the more practical topics of colour theory and colour mixing, how to work with pigment, canvas and priming, spatula techniques and working with unconventional backgrounds.All these elements build up into a vocabulary of visual pointers from which the reader can begin to explore their own adventurousness and creativity. Through the 20 beautiful projects that Petra demonstrates, step by step, readers will learn how to create texture, work with unusual tools and create soft transitions or high contrast.Her clarity of thought and inspirational advice will open your eyes to a whole new way of seeing your paintings and achieving the self-expression that leads to visually exciting and technically innovative work.For some of the projects, there are links to Petra's popular YouTube videos, demonstrating how she created the individual paintings.
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Imaginary Characters : Mixed-Media Painting Techniques for Figures and Faces
Believe in magic, trust your intuition and find your individual artistic style!In this book, you're the storyteller and the artist and you're on a quest to bring the soulful characters, mythical creatures and magical landscapes of your imagination to life through mixed-media art.You'll tap into your creative voice to fuse together lush dreamscapes, imaginary characters and found objects to build enchanting scenes, whimsical figures and expressive faces out of layers of acrylic, collage, watercolor and more.Learn the techniques necessary to create one-of-a-kind mixed-media masterpieces. On your journey, you'll discover:Five skills to uncover your unique creative voice. A magical drawing method. Easily find your characters' bodies and faces hidden in random shapes on painted backgrounds; it's like seeing animals in the clouds. Imaginative warm-up exercises. Learn tips for creating a character reference library, secrets for drawing unusual faces, how to develop a color palette and advice on how to play with proportion, light and shading. More than 30 exciting mixed-media projects using watercolor, vintage photographs, gouache, pencil, fabric, ink and much more to bring your imaginary characters to life on everything from woodblocks and paintings to fabric collages and paper dolls. How to paint without a plan. Trust your intuition to create something out of nothing. Inspirational quotes about creativity from famous artists and thinkers. Embrace your curiosity and see what happens!
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Customer Service : Career Success Through Customer Loyalty
Customer Service: Career Success through Customer Loyalty, 6e provides a systematic process for building service skills that all business people need.Presented in a friendly, conversational manner, the text is filled with examples that demonstrate the link between service skills and career achievement.This edition features more on social networking, trustability, and customer service trends.Information is also included on internal customers, emerging technologies, and stress-reducing techniques.Throughout the text, there is an emphasis on transforming good service intentions into a workable plan that yields loyalty and success.
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Customer Service Marketing : Managing the Customer Experience
This timely book is a comprehensive overview of customer service principles, theories, and practices.It looks at the best practices of service enterprises and the delivery of superior customer service.It also includes classic and contemporary theories relating to the consumers, managers, and their behaviors in organizational setting.The book uses real-life applications through examples from business enterprises in various service sectors, including hotels, restaurants, theme parks, event management, airlines, cruises, (e-)retailers, and finance. This book covers important concepts in service design and delivery including customer experiences, peer-to-peer services, the organization’s servicescape, quality measurement tools, and use of technologies.The book also gives insights into consumers including their expectations, attitudes, emotions, word-of-mouth behaviors, and strategies to ensure their loyalty.It also looks at developments in service theory and practice which remain relatively unexplored by existing textbooks. Filled with real-world case studies in various service sectors, this textbook will be particularly useful for students in hospitality guest services and services marketing.
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